About Coelho.
Eco and so on. But Koelo
has won mass popularity, and it (in short-term prospect) is much more
important. Certainly, it does not promise immortality, but is rather useful for
a life.
So, creations by Paulo
Coelho are transferred to 56 languages, "Alchemist"
appeared in first hundred rating BBC Big Read 100, (after publication of the given information rates
of sales of this book have increased more than twice).
Magazine "Lyre" (March, 1999) has declared its second of the
most sold authors of 1998 all over the world.
In 2002 Portuguese “The Magazine de Letras”, informed, that the
quantity of the sold copies of "Alchemist" exceeds quantity of the
sold copies of any other book ever written on
Portuguese.
Naturally, Paulo Coelho has not
been bypassed by attention of the mightiest of this world.
In particular became the participant of an extraordinary session of the
International Economic Forum.
Bill Clinton,
(‘the warrior of light’), has said
laudatory speech in honor of the great Brazilian at ceremony delivery to that
awards Planetary Arts - Planetary arts (!)
of the Budapest club in Frankfurt in October, 2002.
What is the
reason of this success?
As
one "guru" from area of marketing or something was expressed like: “to
excel in a life – you should to find corresponding human need and to start to
satisfy it”. In particular, many financially secure people
(especially childless) presently test existential famine. They are anxious by
meaning of the life and ‘personal progress’. Earlier from
fear before illogicalness of the world rescueed
church. Now numerous art workers New Age try
to play this role. And Coelho, this successful
simulator of spirituality satisfies this need.
Thus office,
bank workers try to connect "personal growth" to increase of a
material level. In the Gospel there is the history about some young man. He has
approached to Jesus Christ and asked to make him Christ’s pupils. "Left
all that you have, and go with us" - was Christ’s answer. The young man has grieved (he was rich) and has departed in confusion. When Jesus has said his historical phrase about reach men.
I think, this
well-known phrase of the Christ should be understood in the sense that riches
not in itself angrily, but it adheres to the world, building a wall between the
person and the god.
Our time is
typical an abundance of pseudo-spiritual teachers,
which promise to make the adherents successful (in vulgar sense) and
"spiritual". Ancient prophets and sacred were severe, they specified
to the person its sinfulness. False teachers (a wide
structure – including psychoanalysts, modern couchers and so forth) promise the clients to
learn "both the capital to get, and innocence to observe" (that very
pleasantly to the inhabitant who does not like to accept all consequences of
the decisions). "And the god – if he is – will forgive, he is kind".
The god, certainly, will forgive. But people indulging their vice, even fine will
got Limb – and it too is not sugar (see Dante) waits.
Koelo belongs to
false teachers.
By the way,
books Paulo are designed, first of all, on carriers
of female consciousness. Women organically are well disposed to psychologism. To tell the truth, intellectual
women never recognizes as psychologism
simplified Coelho’s text. Short of for those boring multipage descriptions vaginal and clitoral orgasm, borrowed from the grant of sex ("11
minutes", and "Veronica decides to die"). But for "the successful
woman" - we shall tell, serial actress or
the forty-year mistress of drugstore, etc., creations of "the great
Brazilian" is the standard of spirituality.
But
there is and still very serious reason for promotion of this writer.
Success of Paulo Coelho began in
the seventieth years. Then in the world significant process – split of the left
intelligence has gone. The left intellectuals have been adjusted anti-bourgeois always. Thus it intellectual (and,
partly, moral) the authority was those, what even the high-ranking petty bourgeoisies
have been compelled with it to be considered. Besides,
the left intellectuals in the West were represented keepers
of the Future ideas.
During that
epoch Paulo has entered "the Alternative society" – the
organization which members denied values of capitalism, declared the right of
the individual on free self-expression, and at the same time practiced black
magic.
But, already
during youth revolution of the sixtieth, there was fatal
"substitution". The aspiration to personal, creative freedom began to
supersede desire of sexual freedom, and ideas of social reforms – delirium of "psychoanalyze".
That is – all the same black magic.
Such
metamorphosis very much was suited taste authority propertying and they have started to advance
convenient intellectuals in every possible way. The same
who has kept fidelity to ideals of a youth, appeared in difficult position. So
the alliance of the financial capital and the engaged bohemia (including
alongside with representatives of traditionally creative trades and fashion
designers, advertisers, polit-tehnologists) which imposes to mankind
globalization in its present kind was generated.
So, the tame nonconformism of "the great Brazilian" appeared
is rather worthy promotions in the market.
Alex Fantalov.
Lev Gumilev and his passionary theory ethnogenes.